AMP Capital owns and manages 29 industrial assets across NSW including industrial estates, logistics centres and office parks. As part of an upgrade to the public spaces MAAT collaborated with Monogram Partners to create a new external signage system.
Aligned with Monograms Partners signage strategy and brand exploration MAAT developed sign forms that are realised in two primary materials, embodying the key brand value of partnership, highlighting AMPC ‘s approach to supporting their tenant relationships.
Totems vary in scale and function, stacking colours from the brand palette on a neutral supporting base. Sign content is positioned in clearly differentiated colour zones on the simple forms, with generous space allocated to co-branding of tenants.
